Saudi Marketing Solutions (SMS) is a leading company in the food service equipment segment. Products include walk-in coolers and freezers, refrigerated, non-refrigerated and hot display cabinets and storage systems, commercial ovens, rotisseries and cooking equipment, bakery and food display cases, hot food counter-top products and stainless steel fabrication.

SMS serves market segments such as: the restaurant industry, food retailers and institutional foodservice accounts. Customers within the restaurant market include quick-serve restaurants, casual dining restaurants, full service restaurants and specialty chains, including ice cream stores. Within the food retail market the company serves grocery stores (supermarkets & hypermarkets), pharmacies, convenience stores, specialty gourmet stores, and bakeries. The institutional food service (hospitality) market includes hospitals, prisons, stadiums, convention centers, hotels, amusement parks and other meal and food preparation facilities.

The company's mission is to provide the best food service equipment solutions through the right partners and to exceed customers' expectations.

The company is based in Saudi Arabia and headquartered in Jeddah, and operates through two branch locations one in Riyadh and one in Al Khobar.